British Wool

Our 100% British Wool yarn is made in the UK using the fleece of the Bluefaced Leicester Sheep (for softness) and Masham Sheep (for durability). Wool is sourced from the very finest flocks and adheres to high levels of animal welfare. Going from fleece to finished yarn in less than 50 miles, it has a low carbon footprint, full traceability and supports British farmers and UK manufacturing.

Why Wool?

Naturally insulating, moisture-wicking and body temperature regulating, wool is the perfect fibre for our chunky knitwear, offering an excellent combination of warmth and comfort to the wearer.

Wool uses 18% less energy than polyester and nearly 70% less water than standard cotton to produce 100 sweaters. Wool is also 100% biodegradable so does not contribute to microplastic pollution in our oceans or on our land.

Natural, renewable, and biodegradable, wool is the most reused and recyclable fibre on the planet.

How to care for your British Wool knitwear

Wool is naturally odour and stain resistant, so often spot treating, instead of full washing can be enough.  

In the event that your knitwear does need a refresh, gentle hand washing with a specialist, natural detergent is the best method to keep your British Wool knitwear looking as good as new.

Firstly, turn your knitwear inside out, then, using cool water, immerse your garment and gently swirl it around. If necessary, leave it to soak for ten minutes or so to ensure a deep clean.

Rinse with fresh, clean water and lightly squeeze your garment to remove moisture. Never wring British Wool garments as they will become stretched out of shape.

To remove excess water, lie your garment flat on a clean towel and carefully roll it up. If needed, gently pull your garment back into shape and lie it flat on a fresh, dry towel or drying rack to dry.

Once dry, fold your British Wool garments and store in a drawer or on a shelf. Never hang knitwear as it will stretch out of shape.

To prevent moth damage, store your knitwear in a breathable fabric bag, with a natural moth deterrent, such as a cedar block.